How to Optimize Your Texting Strategy at Your Automotive Digital Marketing?

Texting is not an old school. Everything is in the text. According to Zipwhip, around 56% of consumers want to text with businesses. That means most of the customers find it easy to communicate via texts. Especially when you are planning to target your dealerships’ customers. Staying connected is important to maintain and retain your customers along with effective Automotive Digital Marketing strategies. For that, most of the businesses follow mobile marketing campaigns to retarget their customers and try them to convert them. Many automotive digital businesses believe in targeting them through mobile devices. The most prominent reason being phone addiction. Mobile usage has been seen on an exponential rise. 100% of the sent text messages are read. It is the main reason why companies prefer SMS marketing.

Do you want to drive more engagement with SMS? Find below the SMS marketing strategies which you can use and generate more leads.

1. Pay Attention To Subscribers’ List:

Not all businesses focus on growing subscribers’ list. It is a mistake that can keep you away from 90% of engagement rates. One thing you need to keep in mind that offering incentives to your receivers can attract more of them. For that, you need to get a keyword and shortcode.

For example- Type “PIZZA” to 0000 to get free movie tickets.

2. Offers and Promotions Are Effective:

Keeping the subscribers engaged with your customers might get tough after some time. Then exclusive offers and promotions can save you. Interesting messages and good offers can bring more business to you. But one thing you need to take care of is that your customers get the deals which are available nowhere else.

3. Must Include Call-to-Action:

Every message you send to your customer should clearly provide them value. They should know what they are supposed to do after reading the text. For that, call-to-action serves the purpose perfectly. For example- subscribe, call, visit, etc.

One more common error committed in automotive digital marketing strategies is that companies don’t use link shorteners. It would save your characters (160-character limit) and track your clicks and then effectively measure engagement.

4.  Analyze More:

A business can’t grow without proper and regular analysis of the work & strategy you follow. Look at your analytics and strategize accordingly. See the big trends. See how the automotive customers are responding to your campaigns. Check whether the text messages you are sending to them are easy to read. You need to analyze how a certain age group is responding to your messages, whether they are clicking on the links you are putting inside. Look for their purchase history, contact demographics, time of day you are sending the messages. These small things can bring big changes.

5. Send Them Service Updates:

Retaining a customer is as hard as building a new one. For that, you need to go through a lot of steps and take hundreds of actions to become successful. Transparency and two-way communication can serve the purpose. If you can keep a track of the automotive that have purchased from you, utilize them to send service advice. It will help you stand out of the rest, and get noticed among your prospective customers as well.

The Final Thought

Optimizing your texting strategy might seem a time-consuming process in the beginning, but it would be fruitful too. It will help you generate millions of possibilities and chances to start text threads with your customers and make things smoother.

                                                                                        

How Can You Change The Face of Automotive Internet Marketing?

The marketing world has been changing with 360 degrees with the increased availability of technology to common people. Automotive Internet Marketing trends are also vitally important. The dealers need to pay extra care and put extra effort to get more successful deals. But with the outbreak of coronavirus in the entire world, we might experience something unexpected. Covid-19 has made everyone obsessed with protection and security. Many of them might not want to travel on public transport concerns about privacy. According to experts, people would spend more money on personal vehicles. So, the demand plus the competition will increase. You need to buck up and enhance the marketing strategies to get ahead of the curve. Digital marketing plays all the roles. Things are not the same. There are dramatic transformations in the trends. The way people used to shop has changed a lot. But many concerns are related to digital marketing faced by dealers.

•     Analyze how effective a particular channel is
•        Identification of the quality prospects for their brand
•        Tying paid search, TV, display, online media exposure and getting more car sales

5 New-Age Ideas For A Better Automotive Internet Marketing

1.      Getting ready for the Future: Optimizing content for voice search is a futuristic step you can take. Make it an essential part of your marketing strategy. According to a study conducted with the data of one year, 58% of customers used voice search to find information. Consider all the conversational queries that hit you. You can do that by giving importance to long-tail keywords. For that, keep that Google My Business listing updated.

2.     Offer Gift Cards: Everyone on this planet feel excited just about the idea of getting gifts. Giving an email blast to all your potential clients and bagging their inbox with some discounts can bring you happiness. Your sales might boost. But make sure that you create a catchy title to get more clicks to your email. Learn more about email marketing before shooting a series of emails. Otherwise, you’d get bogus and it hurts.

3.   Authority Matters: Trust and authority play a key role in every relationship. Even in customer and service provider relations. And for that one of the effective ways is following these four stages-

a.       Awareness

b.      Interest

c.       Intent

d.      Purchase

You can get your potential clients to join you on the awareness stage by simply introducing a series of useful ‘How To’ videos. You can teach them how to repair a broken brake, how to change the oil in the engine. The more the ideas, the more attention you get from the prospects.

Pro Tip: Always offer something special to your new customers.

4.      Generate A Homely Relation: Not only the perfect cut-to-cut scenes but also share yours behind the scenes content to develop interest. In simple words, give details of your new car inventory. Let them read what other customers have to say about your service and product. Give them an inside look into your automotive dealership business. Video Content is the best source to do so. Going Live on social media networks like Facebook, Instagram is trending.

5.  Reach Them: Host an On-Site Car Clinic and give demonstrations on car care. Give them maintenance tips and proper prevention tips. You can also invite vendors and local businesses to join your clinic.

Inspired? Got the creative juices flowing? We hope that your next automotive internet marketing campaign is rocking and more fruitful.

COVID-19 Action Plan for Automotive Marketing Agencies

Everything is subject to change. Change is the only constant thing in all contexts. The insane outbreak of Coronavirus has proved the statement again. One just can’t stick to the normal doings. Everybody has to adapt to the current scenario to be in the race. The same is with the business of automotive. You have to take the right actions to move ahead of the pack in your automotive digital marketing strategies.

We all know it is a challenging situation for the marketing team of all the businesses. It is time for planned campaigns as per the need of the hour. The onset of the lockdown due to COVID-19 will have a negative impact on the automotive industry. According to experts, there will be a loss of $1.5 to 2 bn per month. But we have to neglect all the negative news and work dedicatedly towards strengthening our brand even during the crisis. Here is an action plan for automotive digital marketing agencies to stay on the course.

1. 1. Switch To Empathetic Marketing During the Pandemic:

Emotions play a significant role in everybody’s life. We all should learn from leading brands how they use emotions to reach the customers’ heart and retain their brand image in their mind. Coronavirus is a crucial time. It might be the case that your prospected customers might be going through very tough situations. So, give them an empathetic shoulder. Show your concern to them as life insurance companies do.

1. 2. Long-Term Marketing Contingency Plans:

Coronavirus has launched one of the most uncertain times of one’s lifetime. It has changed the entire picture of how things will work. Nobody would be welcoming to the idea of letting you walk through the doors and shaking hands. So, you have to adapt digital marketing strategies for long-term focusing on biding your customers towards yourself. No other platform than social media is a good way. People are shifting to Facebook and LinkedIn Live. Strategize accordingly to keep them engaged. It will make you resilient to deal with any future crisis like COVID-19.

1. 3. Think Of People Safety:

More than 2 billion people are suffering from the adverse effects of COVID in terms of finances, as per the ILO report. Employees would look to their community, employers for guidance and helping hands. Adjusting to flexible work arrangements goes unsaid. Like in your business of automotive, focus on providing infection protections to the workers working on-site. You can also collaborate with municipal governments to develop a health system where you can track their movements over the last 14 days to prove that they haven’t visited any high-risk areas to prevent the spread of the deadly infection.

1. 4. Focus On Liquidity:

It is no strange that businesses will underperform throughout the duration of the COVID-19 crisis. Shifts in consumer demand, operational disruption are the outcomes we all have been facing. To address these challenges, maintain strict discipline on working capital especially around managing inventory build-up and collecting receivables. Don’t forget to maintain regular contact with suppliers in order to identify potential risks.

1. 5. Make Sure You Renegotiate:

The companies who would be open to renegotiating and monitor direct cost escalations and study their impact would blossom. Otherwise tough time would be difficult to come to an end for other companies. You should assess operational and financial risks and then respond accordingly. In simple words, monitor in-house vulnerabilities impacting their suppliers, customer, contractors and other alliance partners.

1. 6. Waste No Time:

Take it as an emergency call. You have to fill all the gaps and recover your losses. So, you can’t afford to waste even single second thinking that your competitors are also calm. You never know what marketing automotive strategies are going on in their minds. You have to take the leap.

Automotive Digital Marketing Companies -- AimLogic

Introduction

Automotive Digital Marketing Companies Introduction The automobile industry is between one of the companies which firstly realize the significance of online presence to attract customers. To consistently approach the clients, online marketing proves to be the best solution in this technologically driven world. Our company https://www.aimlogic.com/ is taking a unified path to fully utilize the chances of the digital era. Even, various motivating instances of digital marketing achievement prevail in the automotive industry, only some marketers have started to more fully towards the online option.

Digital chain growing into existence

Digital Marketing in the case of the automotive industry plays an imperative role in producing unique leads. Even, digital marketing is influencing the digital requirements for the development of the significance chain. The digital medium influences the process of purchasing a car includes a lot of stages. We are providing digital marketing services from awareness to consideration, purchase, shortlisting, service, and ultimately repurchase. With the use of the CDJ (Consumer Decision Journey) framework, we can describe the way car buyers move from initial consideration to their final purchase.

Digital medium influence

For purchasing the cars online most of the buyers can depend on digital channels. The latest survey and observations have shown that more than 49% of consumers make their choice online, highlighting the significance of handling the online channel for car manufactures. The digital client insists smooth integration An exploration demonstrates that a new experience is advancing the environment customers analyze online however buy offline. These buyers are eliciting a knowledge regarding the car brands, by keeping the Line of Sight (LOS) on the price before purchasing cars offline.

The digital client insists smooth integration

Exploration demonstrates that a new experience is advancing the environment customers analyze online however buy offline. These buyers are eliciting a knowledge regarding the car brands, by keeping the Line of Sight (LOS) on a price before purchasing cars offline. This, the flourishing dependence on online data channels and mediums needs marketers to follow the unified marketing concept that covers various channels and buyer touchpoints. In the forthcoming time, it would not be enough to know buyer demands; companies should also be aware of heir channel role.

Secure honesty

Secure honesty the digital modernized era is also evolving the technologically enabled products to improve the quality of care. A lot of OEMs are using the use stages for the digitalization of content for the purpose of retaining the attention of the target segmentation. It is well known that consumer-electronics options are gripping into the market, OMEs are generating solutions that grant the combination of external digital solutions still allow them to retain their reputation as unifier and protector. A lot of OEMs as of now have grabbed the chance and trained their teams to track the conversation and supply contribution when required.

 Conclusion

In nutshell, it has been concluded that car purchasers mostly trust the advice of others while buying a car. Hence, they move towards communities and study impartial online feedback before confirming a selection. Hence, it should be imperative for all Automotive DigitalMarketing Companies to adopt an online medium to retain the attention of the customers. It will be imperative for the organizations to employ OEMs to escalate the online presence in a highly competitive market place.

Top 5 Automotive Dealership Marketing Tips for Car Dealers

While most people still head to the car dealership to purchase their new car, the first place they begin the process is online. Most automotive dealership marketing has shifted to the online platform. That doesn’t mean you can neglect traditional auto dealer marketing techniques. Let’s look at the top five ways your dealership can acquire new customers in this digital era.

1. Rock the Customer Reviews

When a customer wants to find out if a dealership is reliable and fair, they turn to online reviews. Maintaining a good reputation is the first step to getting new customers through the door. As an automotive marketer, you must go above and beyond to ensure satisfaction. Offer reviews on your website and monitor other sites such as Google, Yelp and your social networks. Go beyond the competition and promote your success with customer stories and videos on your website and social media pages.

2. Stay Connected to the Community

Of course, you want to focus heavily on digital automotive marketing strategies. It’s the only way to compete these days. In the process, you don’t want to neglect the traditional ways to connect with your customer base. You need to get out in the community. After all, that’s where your prospective buyers are.

Partner up with some local businesses that work with the same demographic. You can support a local charity or sponsor a parade. There are no limits to the ways you can benefit from your neighborhood and get to know new people. As you expand awareness of the dealership, you also feel good about the efforts.

3. Target the Right Demographic

Whatever type of automotive dealership marketing strategy you plan to employ, you need to make sure it is targeted correctly. After all, the potential customer for a BMW SUV is quite different from a Toyota hatchback. These customers are going to have different priorities, needs,  and concerns.

You must implement automotive marketing solutions that target each group separately. Brainstorm the main things this audience cares about. This allows you to prepare the right message that reaches them. Are they concerned about leather seats or fuel economy? Do they want room for the kids or a high-performance engine? When you address their concerns directly, you connect on a deeper level.

With the right tools helping you target new customers, you can define the audiences you need to reach. Then, just sit back and watch the ROI grow – one person at a time.

4. Create Unique Offers

If you want car buyers to visit your dealership, your offers must stand out. Otherwise, why would they purchase a car from you over the other guy down the road? A big part of your dealer marketing strategy has to be telling your customers why they want to deal with you over the competitor.

Don’t just offer the generic promotions. You need to sit with your team and brainstorm some unique options that will cause the prospects to stop for a moment. Why not something like free oil changes for new car buyers or a gas card? It might be all that’s needed to convince that person on the fence that it is time to buy.

5. Don’t Neglect Video Advertising

When it comes to online advertising, 60% of marketers say video tends to drive more engagement than photos alone. There’s no question that video commercials catch the eye of prospects. You must include video marketing into your advertising budget if you want to succeed.

By creating something different, such as OEM Style Video Ads or Cinemagraphic Ads, you stay on top of the competition.

Automotive Dealership Marketing Done Right

Most importantly, you don’t want to implement automotive marketing strategies alone. Most dealers don’t have the staff dedicated to coming up with unique advertising ideas. You need a team that works solely on these techniques.

When you hire an expert to handle your marketing requirements, you see greater amounts of success. At AimLogic, we focus solely on staying on top of the latest trends. Then, we create a marketing plan that works for your dealership. All you have to do is prepare to see all the qualified leads coming your way.

Dealership marketing can be tricky. With the right partner, you receive the new customers you have been hoping for.