Texting is not an old
school. Everything is in the text. According to Zipwhip, around 56% of
consumers want to text with businesses. That means most of the customers find
it easy to communicate via texts. Especially when you are planning to target
your dealerships’ customers. Staying connected is important to maintain and
retain your customers along with effective Automotive Digital Marketing strategies.
For that, most of the businesses follow mobile marketing campaigns to retarget their
customers and try them to convert them. Many automotive digital businesses
believe in targeting them through mobile devices. The most prominent reason
being phone addiction. Mobile usage has been seen on an exponential rise. 100%
of the sent text messages are read. It is the main reason why companies prefer
SMS marketing.
Do you want to drive
more engagement with SMS? Find below the SMS marketing strategies which you can
use and generate more leads.
1. Pay Attention To
Subscribers’ List:
Not all businesses
focus on growing subscribers’ list. It is a mistake that can keep you away from
90% of engagement rates. One thing you need to keep in mind that offering
incentives to your receivers can attract more of them. For that, you need to
get a keyword and shortcode.
For example- Type
“PIZZA” to 0000 to get free movie tickets.
2. Offers and
Promotions Are Effective:
Keeping the subscribers
engaged with your customers might get tough after some time. Then exclusive
offers and promotions can save you. Interesting messages and good offers can
bring more business to you. But one thing you need to take care of is that your
customers get the deals which are available nowhere else.
3. Must Include
Call-to-Action:
Every message you send
to your customer should clearly provide them value. They should know what they
are supposed to do after reading the text. For that, call-to-action serves the
purpose perfectly. For example- subscribe, call, visit, etc.
One more common error
committed in automotive digital marketing strategies is that companies
don’t use link shorteners. It would save your characters (160-character limit)
and track your clicks and then effectively measure engagement.
4. Analyze More:
A business can’t grow
without proper and regular analysis of the work & strategy you follow. Look
at your analytics and strategize accordingly. See the big trends. See how the
automotive customers are responding to your campaigns. Check whether the text
messages you are sending to them are easy to read. You need to analyze how a
certain age group is responding to your messages, whether they are clicking on
the links you are putting inside. Look for their purchase history, contact
demographics, time of day you are sending the messages. These small things can
bring big changes.
5. Send Them Service
Updates:
Retaining a customer is
as hard as building a new one. For that, you need to go through a lot of steps
and take hundreds of actions to become successful. Transparency and two-way
communication can serve the purpose. If you can keep a track of the automotive
that have purchased from you, utilize them to send service advice. It will help
you stand out of the rest, and get noticed among your prospective customers as
well.
The Final Thought
Optimizing
your texting strategy might seem a time-consuming process in the beginning, but
it would be fruitful too. It will help you generate millions of possibilities
and chances to start text threads with your customers and make things smoother.
No comments:
Post a Comment